Germany/Frankfurt and Munich - JRE313

The MyZeil is a shopping mall in the city center of Frankfurt, designed by Roman architect Massimiliano Fuksas. It is part of the building ensembles PalaisQuartier and forms its access to the Zeil shopping street. It was officially opened on 26 February 2009, during a public presentation of Frankfurt's Mayor Petra Roth and recorded 120,000 visitors on the first day, according to press reports. Because of massive interest, visitors had to be admitted in phases; after two weeks, visitors exceeded the one million mark.

The MyZeil has six floors, with one of the longest escalators in Germany (46 m). The gross floor under the vaulted structure of about 3,200 triangular glass surfaces is 77,000 square metres. The retail area on the bottom three floors account for about 52,000 square metres. The anchor tenants include a Rewe-Markt (food), Anson's (menswear with many leading fashion labels), as well as Saturn (electronics and home appliances market). In the upper floors, there is a 'gastro-boulevard' area with restaurants, a fitness club (Fitness First), and games and care for children. On opening, of the nearly 100 shops, about 97 percent were rented out when the mall opened. The square metre price was expected to amount to a record high of up to 485 euros.

The structural design of the imposing steel and glass construction is by Knippers Helbig from Stuttgart. Rainwater from the nearly 6000 square meters large roof areas is collected, cleaned and returned to the water cycle of the house. Early 2008, the shell of the shopping center was completed and the interior work started.

Equipment=Nikon D7000
Lens Used=Tamron SP AF 10-24mm F/3.5-4.5 Lens
Location=Frankfurt Germany

Workflow= PhotoMatix 4.2 Adobe PhotoShop Cs6
Adobe Light room 4.1
Software, Nik Color Efex=Brilliance/Warmth, Tonal Contrast, and Glamor Glow

Topaz Adjust 5=Photo Pop

OnOne Perfect Photo Suite 7=Deep Forest, and Dark Glow